Courtney Graybill

VP Digital Strategy & Analytics
David’s Bridal

Courtney Graybill is Vice President, Digital Strategy & Analytics at David’s Bridal. David’s Bridal is the largest and most successful retailer of wedding, bridal and other special occasion dresses, shoes and accessories with over 300 stores in the US, Canada, and the UK. Courtney is responsible for driving digital commerce through innovation, data-driven decision making, and omni-channel initiatives. Prior to David’s Bridal, Courtney worked as a strategy/management consultant at Booz & Co where her experience included channel strategy, DTC marketing/go-to-market strategy and implementation, and supply chain and operational transformations.

Check out the incredible speaker line-up to see who will be joining Courtney.

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Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

16:00 Panel Discussion: Crafting ROI-Driven Experiences For Cross-Channel Customers

The new mandate for every digital business is to create compelling, rich customer experiences, and those brand touchpoints are expected to cross seamlessly into the many channels where a shopper can engage. Hear how you can create seamless experiences, no matter the channel, during this interactive group discussion.

• How do you think about your relationship with consumers as they move across devices?
• Has their behavior changed as they move from one device to another?
• How has the “always connected” consumer impacted your overall marketing programs? Channel strategies?
• How do you deliver an experience that doesn’t feel disjointed as consumers move across devices (shared bag, etc.)?
• What is the first step in the process?