Christine Monaghan

Director / VP eCommerce
Villa

Christine Monaghan spearheads the new eCommerce startup for established urban fashion retailer Villa. With over 80 stores, Villa is already key destination throughout the Northeast and Midwest for anyone who loves sneakers and urban fashion and with a growing web presence, ruvilla.com will become an internet hotspot.

Check out the incredible speaker line-up to see who will be joining Christine.

Download The Latest Agenda

Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

17:00 Retailer-Only Chats And Cocktails (Pick A Table And Grab A Drink)

After a full day of sessions, your brain can get overloaded. Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. Join us on Wednesday afternoon. These sessions are great to not only mingle with fellow retailers, but get real solutions.

Table 1: Achieving Omni-Channel Success
Hosted By: Eileen Shulock, VP eCommerce, Kirna Zabete

Table 2: Jumpstart Your Start Up
Hosted By: Christine Monaghan, Director/VP eCommerce, Villa

Table 4:
Hosted By: Rosie Manfredi, Director, User Experience, Digital Commerce, Harry and David

Table 5: Attribution Best Practices
Hosted By: Amy Boaz, Sr. Manager Global Digital Marketing, Global eCommerce, Lenovo

Main Conference Day Three: It’s All About Growth – Mobile, Social And Emerging Markets

Tuesday, November 8th, 2016

13:40 Keynote Panel Discussion: Creating Effective Content That Increases Engagement & Loyalty

Optimizing your content is more important than ever to drive customer engagement. Our content experts deliberate about content creation and marketing – who owns it, how to create it, distribute it and get the results from it that you need.

• How is content treated within your company? Is it siloed?
• Where does it live – on your site, on a blog, where?
• Are you moving away from hosting content outside of your site?
• How can you make sure it aligns with marketing so it can be maximized?
• How are you taking content traffic and bringing it into a sales channel
• How are you integrating UGC and using it to your advantage (helping customers make purchases at point of sale, etc.)?
• Where does video live so that is consumed (and even shared)?
• Are there cost per click opportunities? Or do you use it as part of display ads?
• How can you use content to create a great and easy customer experience that drives loyalty?