Charlie Cole

Chief Digital Officer
Tumi

Formerly head of e-commerce at Lucky Brand, CEO of The Line and head of e-commerce for Schiff Nutrition – the largest acquisition of a VMS company in the history of Wall Street – Charlie brings a mix of entrepreneurial and institutional knowledge with success in both fields. With a focus on analytical and creation of structures to empower creativity driven by energy and objectivity, expect similar focuses in any presentation.

@charliecole and @tumitravel

Check out the incredible speaker line-up to see who will be joining Charlie.

Download The Latest Agenda

Main Conference Day Three: It’s All About Growth – Mobile, Social And Emerging Markets

Tuesday, November 8th, 2016

09:15 Keynote: The Last Session You’ll Ever Need to Go to About Omni-Channel. Promise

Charlie will talk through what omni channel means at Tumi – and how the journey to optimize across the entire company from day one evolved. He’ll review conversion results from existing customers, increased organic traffic and increased net promoter scores. You will leave this session with actionable take-aways.

• How omni-channel compensation has to work – be understood – and optimize
• Depending on what you sell – what “tried and true” omni channel strategies don’t make any sense
• Systems. What needs to talk to whom about what
• Commoditized technologies you are paying too much for in an omni channel universe