Bryson Meunier

SEO Director
Vivid Seats Ltd.

Bryson Meunier is the SEO Director at Vivid Seats, an SEO veteran with more than 14 years experience both agency and in-house, and a thought leader in permission marketing as a columnist for Search Engine Land, Marketing Land and .Net Magazine and a frequent speaker on SEO and mobile marketing.

As a marketer, Bryson focuses on creating relevant content that compels digital audiences to share it organically. Search, social and mobile marketing have a unique ability to qualify prospects with queries, interests and context, and marketers should be taking advantage in order to improve the user experience while increasing traffic and revenue for the brand.

@brysonmeunier

Check out the incredible speaker line-up to see who will be joining Bryson.

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Main Conference Day Three: It’s All About Growth – Mobile, Social And Emerging Markets

Tuesday, November 8th, 2016

14:10 PANEL DISCUSSION REVOLUTION: Examining Device Type Trends In Search– Optimizing For Mobile

One of the greatest opportunities today to capture mobile customers is through an optimized mobile search strategy. This panel looks at the latest trends in mobile search, including how to manage your program, ensure you are tracking effectively, and get the ROI you’re looking for.

• How does your brand optimize its web experience for mobile differently from desktop traffic?
• How does your SEM/SEO performance differ across devices?
• How do you manage your SEM/SEO differently for mobile campaigns versus desktop?
• Thoughts on Google Enhanced Campaigns?
• Do you measure the same things across all devices; do you have extra things you track for mobile?
• Do you have a specific employee or person who acts as a mobile champion? Or an individual responsible for driving mobile innovation and measuring mobile performance?
• How do you feel about your mobile ROI? Any big successes in the space to date?