Bridget O'Brien

Vice President, Marketing Communications
Vistaprint

Bridget O’Brien is Vice President of Marketing where she is responsible for the strategic, creative, and operational aspects of Vistaprint’s brand strategy and activation of go-to-market campaigns. She oversees an internal Agency of 120 professionals responsible for the company’s brand management, advertising campaigns, social media, content marketing and public relations.

Prior to joining Vistaprint in 2010, Bridget was a Senior Vice President of Marketing at Fidelity Investments. While there she led the company’s private equity marketing and was responsible for orchestrating strategic marketing initiatives for that area of the business.

With over 20 years of experience in marketing and communications, Bridget has held a variety of global management positions with Canaccord Genuity, PTC, Waters Corporation and Lehman Millet. She has also served on the advisory boards of two social media startups.

Check out the incredible speaker line-up to see who will be joining Bridget.

Download The Latest Agenda

Main Conference Day Three: It’s All About Growth – Mobile, Social And Emerging Markets

Tuesday, November 8th, 2016

13:40 Keynote Panel Discussion: Creating Effective Content That Increases Engagement & Loyalty

Optimizing your content is more important than ever to drive customer engagement. Our content experts deliberate about content creation and marketing – who owns it, how to create it, distribute it and get the results from it that you need.

• How is content treated within your company? Is it siloed?
• Where does it live – on your site, on a blog, where?
• Are you moving away from hosting content outside of your site?
• How can you make sure it aligns with marketing so it can be maximized?
• How are you taking content traffic and bringing it into a sales channel
• How are you integrating UGC and using it to your advantage (helping customers make purchases at point of sale, etc.)?
• Where does video live so that is consumed (and even shared)?
• Are there cost per click opportunities? Or do you use it as part of display ads?
• How can you use content to create a great and easy customer experience that drives loyalty?