eTail East 2016 (past event)

August 14 - 17, 2016

1.888.482.6012

Brian T. Schultz, Director of Site Management at Crate and Barrel
Crate and Barrel Logo

Brian T. Schultz


Director of Site Management
Crate and Barrel

Check out the incredible speaker line-up to see who will be joining Brian T..

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Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016


16:00 Panel Discussion: Tying Offline Data To Online Data To Create Optimized Engagement Experiences

How do you create optimized engagement experiences? How do you keep track of customers that are moving across channels? These questions remain core challenges for retailers large and small. This panel tackles these questions and more, offering detailed insight in strategies to tie together both online and offline customer data.

• How are you attributing multi-channel within not only digital, but other touch points?
• How can you use this data to drive engagement experiences for your customers?
• What technology are you using to assist with this?
• How are you tying all of this together from an ROI perspective?