Brian T. Schultz

Director of Site Management
Crate and Barrel

Brian Schultz is the Director of Ecommerce Product Management for Crate and Barrel. He leads the product managers responsible for the company's three branded sites: crateandbarrel.com, cb2.com and landofnod.com, on desktop and mobile. Brian's team also manages the development and ongoing vision of in-store digital experiences and apps. Brian and the team at Crate and Barrel rely on customer experiences and feedback from interactions across the business to discover and build digital experiences that customers love.

For 13 years prior to joining Crate and Barrel, Brian held a variety of eCommerce roles at Encyclopaedia Britannica, Rand McNally, and Merz Apothecary, from Marketing Manager to Ecommerce Operations.

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Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

16:00 Panel Discussion: Tying Offline Data To Online Data To Create Optimized Engagement Experiences

How do you create optimized engagement experiences? How do you keep track of customers that are moving across channels? These questions remain core challenges for retailers large and small. This panel tackles these questions and more, offering detailed insight in strategies to tie together both online and offline customer data.

• How are you attributing multi-channel within not only digital, but other touch points?
• How can you use this data to drive engagement experiences for your customers?
• What technology are you using to assist with this?
• How are you tying all of this together from an ROI perspective?