Brad Sockloff

SVP eCommerce
Nutrisystem

Brad Sockloff is currently the SVP of eCommerce for Nutrisystem, responsible for online marketing, digital technology and eCommerce operations. Prior to this role Brad has held marketing and eCommerce leadership roles at large, well-known brands such as Kaplan, Reader’s Digest, Time Life and Lillian Vernon as well as smaller/start-up organizations such as PetCareRx, Onebox, iWon, Excite and International Masters Publishers. Additionally, Brad has served in Consulting capacities for over a dozen businesses ranging from early start-ups to large multi-national organizations.

@Nutrisystem

Check out the incredible speaker line-up to see who will be joining Brad.

Download The Latest Agenda

Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

15:00 Panel Discussion : Efficiently Moving Customers Through The Conversion Tunnel To Drive Repeat Purchases

Our panelists review their customer journey – how they are driving them through the purchase funnel, and how to ensure they are converting. If you are looking for a detailed review of how other companies are driving conversion – this session is for you!

• What tools are you using to move customers from traffic to actual conversion?
• What are different approaches to moving customers through the conversion funnel?
• What third parties are you using to assist with this?
• What other tools can be used aside from product information to motivate customers towards conversion?
• What are the triggers and deterrents for conversion?

16:00 Panel Discussion: Increase Revenues Immediately Using Effective Testing Strategies

If you are going to test, what is it that you do first? How are you structuring and executing your tests? This session will review best practices, including keeping testing as a key focus area for your business, using the appropriate KPIs with your test results and the means to communicate the results internally to improve your overall customer experience.

• What are some best practices you can share around multivariate and A/B testing?
• How are you weighing the cost benefits of testing (using tools, internal ownership over testing programs)?
• What tools are you using and why?
• How do you schedule out tests (testing around specific pages, etc.)?
• How do you create a testing roadmap/dashboard?
• How do you know what’s the most impactful test to run? How is that decision making done?