Ben Cedarberg

Director of Measurement and Activation
Ovative

Ben has over 15+ years of experience in strategy, marketing, e-com, and operations. Prior to coming to Ovative/group Ben held several senior level marketing positions at both Target and Allen Edmonds.

Check out the incredible speaker line-up to see who will be joining Ben.

Download The Latest Agenda

Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

16:30 Panel Discussion: The Attribution Modeling Journey: Finding The Right Model That Delivers Results For Your Business

Retailers are finally at the point where viable models exist to manage your campaigns, and our panelists walk through strategies to use data to make informed decisions for the future, and track cross-channel programs efficiently. Wondering how to get your attribution program off the ground with a starting start? This session is for you.

• Which models did you go through?
• Which ones did you stick with?
• What tools did you try, and why?
• What insight have you gleaned
• Over the course of time when attribution modeling was a part of your overall process?
• How did you ultimately adjust your spend based on the model? How did you quantify savings in certain areas vs. spending additionally in others?