Amy Boaz

Sr. Manager Global Digital Marketing, Global eCommerce
Lenovo

Amy has witnessed the evolution of digital advertising in her eighteen year career in digital marketing. Currently, she manages global eCommerce marketing programs at Lenovo. Having led the attribution model project for the U.S. consumer marketing team, she has championed the “next generation” way of measuring advertising across multiple internal and external Lenovo marketing teams.

In her spare time, Amy enjoys spending time with her family, reading, listening to podcasts and cheering for the West Virginia Mountaineers!

Check out the incredible speaker line-up to see who will be joining Amy.

Download The Latest Agenda

Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

16:30 Panel Discussion: The Attribution Modeling Journey: Finding The Right Model That Delivers Results For Your Business

Retailers are finally at the point where viable models exist to manage your campaigns, and our panelists walk through strategies to use data to make informed decisions for the future, and track cross-channel programs efficiently. Wondering how to get your attribution program off the ground with a starting start? This session is for you.

• Which models did you go through?
• Which ones did you stick with?
• What tools did you try, and why?
• What insight have you gleaned
• Over the course of time when attribution modeling was a part of your overall process?
• How did you ultimately adjust your spend based on the model? How did you quantify savings in certain areas vs. spending additionally in others?

17:00 Retailer-Only Chats And Cocktails (Pick A Table And Grab A Drink)

After a full day of sessions, your brain can get overloaded. Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. Join us on Wednesday afternoon. These sessions are great to not only mingle with fellow retailers, but get real solutions.

Table 1: Achieving Omni-Channel Success
Hosted By: Eileen Shulock, VP eCommerce, Kirna Zabete

Table 2: Jumpstart Your Start Up
Hosted By: Christine Monaghan, Director/VP eCommerce, Villa

Table 4:
Hosted By: Rosie Manfredi, Director, User Experience, Digital Commerce, Harry and David

Table 5: Attribution Best Practices
Hosted By: Amy Boaz, Sr. Manager Global Digital Marketing, Global eCommerce, Lenovo