Victor Castro

Director of eCommerce
Zachy's

Victor Castro is the Director of E-Commerce at Zachys Fine Wine. Prior to joining Zachys, Victor was Director of E-Commerce at Vermont Teddy Bear and its sister brands PajamaGram, Calyx Flowers, and PajamaJeans. Victor has over 10 years of experience in managing E-Commerce operations, responsible for developing strategies and driving initiatives to generate growth; as well as providing consulting services to IR-500 retailers across the world.

Zachys Wine & Liquor is the leading purveyor of fine wine in the country; providing unique, curated, hard to find fine wines through its retail location in Westchester County and online. Zachys Auctions is the premier wine auction house; offering live auctions in New York and Hong Kong, as well as online only auctions.

Check out the incredible speaker line-up to see who will be joining Victor.

Download The Latest Agenda

Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

16:00 Panel Discussion: Tying Offline Data To Online Data To Create Optimized Engagement Experiences

How do you create optimized engagement experiences? How do you keep track of customers that are moving across channels? These questions remain core challenges for retailers large and small. This panel tackles these questions and more, offering detailed insight in strategies to tie together both online and offline customer data.

• How are you attributing multi-channel within not only digital, but other touch points?
• How can you use this data to drive engagement experiences for your customers?
• What technology are you using to assist with this?
• How are you tying all of this together from an ROI perspective?

16:30 Getting an ROI From Your Email Program: Reviewing Your Campaigns

Email remains one of the most cost effective acquisition and retention tools available to marketers, but it is changing rapidly. Hear how Zachy’s is taking their email program to the next level in this detailed case study presentation.