eTail East 2016 (past event)

August 14 - 17, 2016

1.888.482.6012

Steven Leeds, SVP Marketing at Systemax
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Steven Leeds


SVP Marketing
Systemax

Check out the incredible speaker line-up to see who will be joining Steven.

Download The Latest Agenda

Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016


16:35 Secrets of Successful Videos from a Viral Video Master

Every online marketer’s dream is to produce the video that goes viral. But here’s a sobering stat from YouTube: 300 hours of video are uploaded to YouTube every minute. How do you stand out in such a crowd? And what actually constitutes going viral? Are 1 million views enough to qualify? 10 million? Before Steven joined Systemax/Tiger Direct, he wrote viral videos for FunnyorDie and other clients. His videos have been viewed over 100 million times. TigerDirect’s last two videos have received 25 million and 6 million views. Even if they don’t go viral, videos are increasingly important to selling online. He will discuss the video production process from start to finish.

• Determine your target demographic and identify the social platform to reach them (YouTube for the masses, Facebook for generation Y, Snapchat for Millennials)
• Examine methods of video distribution, whether to create your own video or hire a YouTube celebrity to create one for you
• Measure your success and tie ROI back to a campaign
• Gain insight into what goes into viral videos