Steve Dumas

Retail Digital Marketing Segment Director
IBM Marketing Cloud

Steve Dumas is a veteran marketing professional with digital, high tech marketing experience for B2C and B2B companies. As the retail digital marketing segment director for IBM Marketing Cloud, he helps direct and guide clients, sales and marketing teams and other internal stakeholders on best practices, trends and approaches for selling direct to consumer.

Check out the incredible speaker line-up to see who will be joining Steve.

Download The Latest Agenda

Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016

10:25 Keynote: 5 Smart Ways To Build A Behavior-Driven, Data-Enriched Customer Experience

Are you engaging customers (and future customers) where, when and how it's most convenient to them? With so many unique buyer journeys to account for and cross-channel data siloed across your organization, shifting to a seamless, customer-centric marketing approach can be a daunting task – but with contacts increasingly in control of these journeys, an essential one.

Join IBM Portfolio Marketing Retail SME Stephen Dumas for his discussion about how you can build your marketing approach around customer behaviors, integrate and act on data from across channels, and deliver a more satisfying experience throughout the customer journey.

Get tips for:
• Shifting your approach to a more customer-centric model
• Identifying and capturing the critical cross-channel data you need
• Employing behaviors to drive better experiences across each buyer journey stage
• Using real-world success stories to fuel big results for your company