eTail East 2016 (past event)
August 14 - 17, 2016
1.888.482.6012
Steve Dumas
Retail Digital Marketing Segment Director
IBM Marketing Cloud
Check out the incredible speaker line-up to see who will be joining Steve.
Download The Latest AgendaMain Conference Day Two: Online And Multi-Channel Growth Fundamentals
Tuesday, November 8th, 2016
10:25 Keynote: 5 Smart Ways To Build A Behavior-Driven, Data-Enriched Customer Experience
Are you engaging customers (and future customers) where, when and how it's most convenient to them? With so many unique buyer journeys to account for and cross-channel data siloed across your organization, shifting to a seamless, customer-centric marketing approach can be a daunting task – but with contacts increasingly in control of these journeys, an essential one.
Join IBM Portfolio Marketing Retail SME Stephen Dumas for his discussion about how you can build your marketing approach around customer behaviors, integrate and act on data from across channels, and deliver a more satisfying experience throughout the customer journey.
Get tips for:
• Shifting your approach to a more customer-centric model
• Identifying and capturing the critical cross-channel data you need
• Employing behaviors to drive better experiences across each buyer journey stage
• Using real-world success stories to fuel big results for your company
Join IBM Portfolio Marketing Retail SME Stephen Dumas for his discussion about how you can build your marketing approach around customer behaviors, integrate and act on data from across channels, and deliver a more satisfying experience throughout the customer journey.
Get tips for:
• Shifting your approach to a more customer-centric model
• Identifying and capturing the critical cross-channel data you need
• Employing behaviors to drive better experiences across each buyer journey stage
• Using real-world success stories to fuel big results for your company