eTail East 2016 (past event)

August 14 - 17, 2016

1.888.482.6012

Fred Waugh, VP Products, Marketing & Services at Invodo
Invodo Logo

Fred Waugh


VP Products, Marketing & Services
Invodo

Check out the incredible speaker line-up to see who will be joining Fred.

Download The Latest Agenda

Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016


09:05 Keynote Panel Discussion: Staying Ahead Of Consumer Expectations To Drive Engagement And Keep Your Brand Top Of Mind

As consumer expectations continue to change, how can ensure your brand remains top of mind? Customer retention is a huge challenge in retail today, as the number of marketing messages continues to grow. Our opening panel looks at the ways that retail brands are staying relevant with their customer bases and driving long term retention and engagement.

• Acknowledging that millenials and younger generations are completely different with their shopping behaviors and in the way that they interact with brands
• Ensuring your brand is where your customers are, no matter the touch point
• Comprehending usage and shopping patterns, in addition to what they are looking to get out of their shopping experiences
• Ensuring the store experience is a memorable in terms of being on trend and progressive even if the ROI may not be tangible
• Weighing whether more mass distribution approaches need to be used so that your brand is ever-present