eTail East 2016 (past event)

August 14 - 17, 2016

1.888.482.6012

Ashley Serotta, Senior Director, Digital Marketing & eCommerce at Living proof, Inc.
Living proof, Inc. Logo

Ashley Serotta


Senior Director, Digital Marketing & eCommerce
Living proof, Inc.

Check out the incredible speaker line-up to see who will be joining Ashley.

Download The Latest Agenda

Main Conference Day Three: It’s All About Growth – Mobile, Social And Emerging Markets

Tuesday, November 8th, 2016


13:40 Keynote Panel Discussion: Creating Effective Content That Increases Engagement & Loyalty

Optimizing your content is more important than ever to drive customer engagement. Our content experts deliberate about content creation and marketing – who owns it, how to create it, distribute it and get the results from it that you need.

• How is content treated within your company? Is it siloed?
• Where does it live – on your site, on a blog, where?
• Are you moving away from hosting content outside of your site?
• How can you make sure it aligns with marketing so it can be maximized?
• How are you taking content traffic and bringing it into a sales channel
• How are you integrating UGC and using it to your advantage (helping customers make purchases at point of sale, etc.)?
• Where does video live so that is consumed (and even shared)?
• Are there cost per click opportunities? Or do you use it as part of display ads?
• How can you use content to create a great and easy customer experience that drives loyalty?