eTail East 2016 (past event)

August 14 - 17, 2016

1.888.482.6012

Sheila Adams, Sr Director Strategic Alliances at Gigya
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Sheila Adams


Sr Director Strategic Alliances
Gigya

Check out the incredible speaker line-up to see who will be joining Sheila.

Download The Latest Agenda

Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016


14:35 OMNI-CHANNEL 2.0: Driving Customer Growth, Recapture and Personalization With Customer Identity Management

The bar has been fundamentally raised on consumers’ expectations in this digital century. Retail today is different because consumers behave differently than in the past. They expect relevancy and are empowered with both access to information and platforms to praise or complain. As a result, retail marketers are moving away from broad demographic push-messaging and evolving to build true 1:1 customer relationships through personalized digital experiences. One of the foundations to achieve that goal is Customer Identity Management. In this session you’ll learn how to:

• Pursue the personalization of brands, products, services and experiences for each and every one of your customers
• Consolidate data from the front of the customer journey to gain a more holistic view of the customer
• Deliver consistent and coordinated experiences that are appropriate across physical store, online, and store channels via a unified customer identity

Those organizations that know their customers — and know them well — will be big winners. They will deliver relevant promotions and content to their customers at the right time and place because they know who they are, what they want, and when they want it.