Sean Brady

President of the Americas
Emarsys

As President of the Americas for Emarsys, Sean Brady works to develop and deliver the most innovative marketing technologies driving business results for North and South American enterprises. Prior to Emarsys, Brady was Vice President of Existing Business in North America at ExactTarget, which was acquired by Salesforce.com for $2.5B. As Vice President, he was responsible for the majority of the revenue generated by overseeing thousands of accounts transforming clients’ businesses through the company’s core offering — its innovative one-to-one marketing application helping them increase sales, optimize marketing investments and strengthen customer relationships. Brady’s overall success at ExactTarget helped grow the multi-million-dollar company into a multi-billion-dollar enterprise.

Check out the incredible speaker line-up to see who will be joining Sean.

Download The Latest Agenda

Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016

12:30 Keynote: Surviving The Stress: Survey Shows How SMBs Survive Omnichannel Marketing Demands

Stress. Pressure. Risk. Anxiety. The challenges of marketing a SMB can be overwhelming. Whether it’s competing with the Amazons of the world or the hottest start-up that’s stealing market share – the pressure to remain competitive, engage your customers and meet sales goals can be daunting.

Join this session as we reveal results and analysis from a survey of SMB marketers that can help you to relieve the pressures and cut through the complexities of omni-mchannel marketing, including:

• How brick and mortar shops are connected to the digital shopping experience
• Which channels are the primary drivers for acquisition and retention
• Which programs were implemented but didn’t deliver
• How KPIs trends such as cart abandonment and Average Order Value impact your budget and planning