Sandeep Varma

Enterprise Vice President of CRM, Loyalty, and Analytics
1-800 Flowers

Sandeep Varma is the Enterprise Vice President of CRM, Loyalty, and Analytics at 1800Flowers.Com. His responsibilities include developing multichannel customer marketing strategies to increase customer retention and cross-brand purchases and growing the Celebrations Rewards and Passport loyalty programs. He has been a retail industry marketing veteran for 15 years and holds an M.S. in Computer Engineering from Syracuse University and an M.B.A. from Columbia Business School.

Check out the incredible speaker line-up to see who will be joining Sandeep.

Download The Latest Agenda

Email & CRM Summit: You Can Get More Out Of Your Email and CRM Programs

Thursday, September 8th, 2016

09:20 Keynote Panel Discussion: CRM Programs That Move The Dial For Your Business

This keynote session is all about retention – how to engage customers, drive loyalty and ensure your CRM strategies are actually working. Our panelists will delve into their retention channels, what is working, what isn’t, and how to drive success in CRM for the future.

• Reviewing email implementations that drive engagement
• Creating direct mail campaigns that drive retention
• Learning about push notifications/SMS programs that have really moved sales
• Understanding the evolution of CRM (going from blast/batch to more sophisticated triggered notifications)
• Getting to a one to one type of communication with customers to drive long-term loyalty

Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016

11:05 Keynote Panel Discussion: Using Innovation To Drive Growth In Today’s Retail Market

A large part of eTail’s mission is to showcase innovation in the retail space. This panel presents transformative companies that have amazing stories to share, including how and why they’ve achieved success, a break down of their business models, and how they are competing despite operating in a commodity driven environment. Want to understand how to drive innovation within your company? Attend this keynote session.

• How can retailers work smarter with startups and marketing innovators?
• What are your key growth initiatives for 2015?
• What internal challenges have you navigated to enable growth?
• What has really worked in terms of innovation at your organization to drive growth? What hasn’t, and why don’t you think it worked?
• How can you put innovation into practical terms?