Pini Yakuel

Founder & CEO
Optimove

Pini Yakuel, founder and CEO of Optimove, a profitable and rapidly-growing business, has over a decade of experience in analytics-driven customer marketing, business consulting and sales. His passion for understanding what drives customer behavior led him to spearhead the development of Optimove, the industry’s leading Customer Marketing Cloud, empowering brands to maximize their customers’ value. Optimove is used by 180+ businesses, including Zynga, 1-800-Flowers, Adore Me, Lucky Vitamin, and Outbrain.

Check out the incredible speaker line-up to see who will be joining Pini.

Download The Latest Agenda

Email & CRM Summit: You Can Get More Out Of Your Email and CRM Programs

Thursday, September 8th, 2016

09:20 Keynote Panel Discussion: CRM Programs That Move The Dial For Your Business

This keynote session is all about retention – how to engage customers, drive loyalty and ensure your CRM strategies are actually working. Our panelists will delve into their retention channels, what is working, what isn’t, and how to drive success in CRM for the future.

• Reviewing email implementations that drive engagement
• Creating direct mail campaigns that drive retention
• Learning about push notifications/SMS programs that have really moved sales
• Understanding the evolution of CRM (going from blast/batch to more sophisticated triggered notifications)
• Getting to a one to one type of communication with customers to drive long-term loyalty