eTail East 2016 (past event)

August 14 - 17, 2016

1.888.482.6012

Michael Lackman, CEO at Petflow
Petflow Logo

Michael Lackman


CEO
Petflow

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016


15:00 Measure What Matters: Using Data to Improve Engagement and Optimize Profit

This session delves into how Mike’s team uses analytics to trigger chat conversations (which happen among a community of pet parents), and from there, how they use variable contribution data to set bidding and conversion goals in terms of profit rather than revenue.