Manish Ahuja

How to Use Digital Identity to Drive Consumer Engagement through Seamless Experience

Device proliferation and technological advancement will continue to create new channels for brands and retailers -- across every segment: AR, VR, IoT, Mobile, and Video -- and all segments of increasing interest to retailers. But, unless brand retailers standardize and execute on an omni-channel strategy, they will scramble to keep up. Further, they have to own consumer identity to create a meaningful omni-channel experience for the consumers. And those identity solutions are often owned by the large walled gardens. Yet, without using digital identity, we are neglecting the promise of seamless experience in favor of a potentially disjointed, disparate cross-device/cross-channel execution. Join Manish Ahuja, Chief Product Officer of Qualia to understand the omni-channel opportunity, as well as the mindset, avenues and technical focus required to capture it.

Chairperson’s Remarks