eTail East 2016 (past event)

August 14-August 17, 2016


Kelley Mitchell-Price

Global Director, Digital Experience & Design
IHG (Intercontinental Hotels Group)
Kelley Mitchell Price is a recognized digital experience expert, working with major brands and non-profit organizations to improve their businesses through design.  Kelley helps brands realize the business value of strategic experience design by harmonizing marketing strategies with the design of products, service and content.  Kelley’s unique point-of-view combines powerful digital marketing techniques with innovative creative strategy and design to create experiences that make an impact, lift KPIs, build brands, and grow revenue.

Kelley currently leads the global Digital Experience & Design team for IHG, running the in-house creative agency for brands such as Holiday Inn, Intercontinental Hotels & Resorts and Hotel Indigo.  She also teaches the class on experience design at The Creative Circus. Prior to IHG, Kelley held senior digital strategy and creative positions at the American Cancer Society, IQ Agency, Tribal DDB, and UPS.


Innovator’s Summit: Defining The Future Of Retail - Bringing Together A Community Of Retail Innovators

11:45 KEYNOTE PANEL DISCUSSION: Going Beyond Omni-Channel: Moving Towards A One Customer, One Brand Mentality

Companies that are embracing omni-channel still have a long road ahead. The next phase of omni-channel is true customer centricity, where every channel is focusing on customer needs, and the channel experience virtually disappears. Our group of retail leaders will talk their challenges, opportunities and strategies for taking omni-channel to the next level.

• Moving towards a mindset where who gets the credit doesn’t matter
• Getting associates in store to talk about digital initiatives (mobile app, etc.) as consumers are highly educated when coming in-store
• Empowering associates with digital applications and getting them involved so you reward and score them based on that
• Changing the goal structure for the retail side and the P&L reporting
• Advocating internally around digital facilitating the connection for the overall transaction