Geoffrey Sanders

VP Digital Marketing, CRM and Loyalty
Gilt Groupe

Geoffrey Sanders is Vice President of Digital Marketing, CRM & Loyalty for Gilt. He leads the team responsible for driving demand via new customer acquisition, sales engagement, and lifecycle marketing across paid media and owned channels such as email and push notifications. Geoff joined Gilt in April 2015.

Prior to joining Gilt, Geoff spent almost 10 years in Citi’s U.S. Consumer businesses, where he held a number of marketing roles across traditional and digital channels – most recently, managing online credit card account acquisitions on Citi’s web sites, via email, and through direct response display media. His experience in digital and traditional marketing channels spanned the customer lifecycle, from acquisition to early engagement to existing customer marketing to customer retention.

@gilt

Check out the incredible speaker line-up to see who will be joining Geoffrey.

Download The Latest Agenda

Email & CRM Summit: You Can Get More Out Of Your Email and CRM Programs

Thursday, September 8th, 2016

09:20 Keynote Panel Discussion: CRM Programs That Move The Dial For Your Business

This keynote session is all about retention – how to engage customers, drive loyalty and ensure your CRM strategies are actually working. Our panelists will delve into their retention channels, what is working, what isn’t, and how to drive success in CRM for the future.

• Reviewing email implementations that drive engagement
• Creating direct mail campaigns that drive retention
• Learning about push notifications/SMS programs that have really moved sales
• Understanding the evolution of CRM (going from blast/batch to more sophisticated triggered notifications)
• Getting to a one to one type of communication with customers to drive long-term loyalty