eTail East 2016 (past event)

August 14 - 17, 2016

1.888.482.6012

Frederick Lecoq, SVP Marketing and eCommerce at FGL Sports
FGL Sports Logo

Frederick Lecoq


SVP Marketing and eCommerce
FGL Sports

Check out the incredible speaker line-up to see who will be joining Frederick.

Download The Latest Agenda

Innovator’s Summit: Defining The Future Of Retail - Bringing Together A Community Of Retail Innovators

Saturday, October 8th, 2016


09:45 Keynote: The Journey From Being A House Of Sports To Canada’s Home Of Sports

For the last three years, Sport Chek has been on a journey shifting from the house of sport to the home of sport. With competition one click away, the company has been at the forefront of recognizing that retail needs to redesign and personalize the customer experience at every brand touchpoint. Learn from Frederick Lecoq as he takes you inside the Sport Chek’s digital transformation and discusses their five key enablers— rich content, real time, mass personalization, data readiness and marktech.