eTail East 2016 (past event)

August 14 - 17, 2016

1.888.482.6012

Emily McTighe, Director Product Management, Digital at rue21
rue21 Logo

Emily McTighe


Director Product Management, Digital
rue21

Check out the incredible speaker line-up to see who will be joining Emily.

Download The Latest Agenda

Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016


17:15 Managing An Aggressive Development And Testing Roadmap In Fast-Fashion

In fast-fashion, everything moves at a fast pace. To support the stores and eCommerce sales growth, we must use an aggressive testing and roadmap process to make the right decisions and investments.

After making a large investment in a new checkout that failed, we changed our development process and started making decisions based on iterative A/B testing, customer insights, and user testing to focus development in the right areas. The new process paid off in an 80% increase in conversion last year.

• Utilizing a testing focused roadmap and agile development to minimize the time to launch new features and winning tests
• Getting the balance right between onshore and offshore resources to maximize your budget without sacrificing quality