eTail East 2016 (past event)

August 14 - 17, 2016

1.888.482.6012

Eileen Shulock, VP eCommerce at Kirna Zabete
Kirna Zabete Logo

Eileen Shulock


VP eCommerce
Kirna Zabete

Check out the incredible speaker line-up to see who will be joining Eileen.

Download The Latest Agenda

Innovator’s Summit: Defining The Future Of Retail - Bringing Together A Community Of Retail Innovators

Saturday, October 8th, 2016


13:40 PANEL DISCUSSION REVOLUTION: Promotional Strategies: When Is Too Soon, Too Much And Too Frequent?

Everyone is pushing things earlier and earlier in terms of their promotions, when is too soon, too much? What type of promotions are helping to supplement getting through the slower months of the year (like January) and what percentage of your sales come from the holiday season? This session looks at the future of promotions – how to properly develop and execute a promotional schedule, and how to ensure your margins aren’t eaten up.

​• How is the promotions space evolving?
​• What’s the threshold in terms of timeframe?
​• How do manage most of your sales occurring in Q4 in terms of year long promotions?
​• How can you drive revenue during other times during the year?
​• What can you do differently so you are not running your business around promotions? Do customers fully
​• Understand the utility of your products so that you don’t have to discount frequently?

Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016


15:25 Panel Discussion: Turning Traffic Into Sales: Making The Mobile Experience Better For Today’s Consumers

There remains a large gap with mobile traffic numbers and conversion numbers. Take a look at your mobile strategy from soup to nuts and figure out what updates you need to really see a difference in conversion on these devices.

• What are consumer expectations around mobile?
• Where does mobile fit into the path to purchase?
• What KPIs do you use for mobile? Is it conversion?
• How important is having a good mobile site to your business (overall)?


Main Conference Day Two: Online And Multi-Channel Growth Fundamentals

Tuesday, November 8th, 2016


17:00 Retailer-Only Chats And Cocktails (Pick A Table And Grab A Drink)

After a full day of sessions, your brain can get overloaded. Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. Join us on Wednesday afternoon. These sessions are great to not only mingle with fellow retailers, but get real solutions.

Table 1: Achieving Omni-Channel Success
Hosted By:
Eileen Shulock, VP eCommerce, Kirna Zabete

Table 2: Jumpstart Your Start Up
Hosted By:
Christine Monaghan, Director/VP eCommerce, Villa

Table 4:
Hosted By:
Rosie Manfredi, Director, User Experience, Digital Commerce, Harry and David

Table 5: Attribution Best Practices
Hosted By:
Amy Boaz, Sr. Manager Global Digital Marketing, Global eCommerce, Lenovo