eTail East 2016 (past event)

August 14 - 17, 2016

1.888.482.6012

Charlie Cole, Chief Digital Officer at Tumi
Tumi Logo

Charlie Cole


Chief Digital Officer
Tumi

Check out the incredible speaker line-up to see who will be joining Charlie.

Download The Latest Agenda

Main Conference Day Three: It’s All About Growth – Mobile, Social And Emerging Markets

Tuesday, November 8th, 2016


09:15 Keynote: The Last Session You’ll Ever Need to Go to About Omni-Channel. Promise

Charlie will talk through what omni channel means at Tumi – and how the journey to optimize across the entire company from day one evolved. He’ll review conversion results from existing customers, increased organic traffic and increased net promoter scores. You will leave this session with actionable take-aways.

• How omni-channel compensation has to work – be understood – and optimize
• Depending on what you sell – what “tried and true” omni channel strategies don’t make any sense
• Systems. What needs to talk to whom about what
• Commoditized technologies you are paying too much for in an omni channel universe