Brett Rudolph

Director, Online Marketing
Glasses USA.com

Brett Rudolph is a veteran of the GlassesUSA team, moving his way up from a customer service position to becoming a leader in the marketing department. Taking advantage of opportunity and hands on learning Brett has managed to grow the email marketing program into an integral part of the company’s marketing mix. Using customer centric point of view, combined with technical skills gathered from other areas in the online marketing world, Brett’s performance minded approach to marketing has helped the company reach and exceed growth and revenue goals without hurting customer retention and list health.

Check out the incredible speaker line-up to see who will be joining Brett.

Download The Latest Agenda

Email & CRM Summit: You Can Get More Out Of Your Email and CRM Programs

Thursday, September 8th, 2016

09:20 Keynote Panel Discussion: CRM Programs That Move The Dial For Your Business

This keynote session is all about retention – how to engage customers, drive loyalty and ensure your CRM strategies are actually working. Our panelists will delve into their retention channels, what is working, what isn’t, and how to drive success in CRM for the future.

• Reviewing email implementations that drive engagement
• Creating direct mail campaigns that drive retention
• Learning about push notifications/SMS programs that have really moved sales
• Understanding the evolution of CRM (going from blast/batch to more sophisticated triggered notifications)
• Getting to a one to one type of communication with customers to drive long-term loyalty

14:35 Panel Discussion: Email List Optimization: Avoiding Bulking, Penalties And Effectively Targeting Your List

Email is still a primary revenue driver. As inboxes get more crowded, ensuring the effectiveness of every single email that is sent to each individual customer is critical to the success of your email program. In this session, we will walk through the steps you need to take to test, evaluate, and optimize your email list.

• Doing pattern matching within your database (when and when you shouldn’t email your list)
• Decreasing your opt-outs
• Making your email list more potent
• Saving you from getting blocked by spam houses
• Evaluating whether to do this in-house or outsource