eTail East 2016 (past event)

August 14 - 17, 2016

1.888.482.6012

Andrew Flanagan, Executive Director Lenovo.com Ux, Design & Analytic at Lenovo
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Andrew Flanagan


Executive Director Lenovo.com Ux, Design & Analytic
Lenovo

Check out the incredible speaker line-up to see who will be joining Andrew.

Download The Latest Agenda

Innovator’s Summit: Defining The Future Of Retail - Bringing Together A Community Of Retail Innovators

Saturday, October 8th, 2016


11:45 KEYNOTE PANEL DISCUSSION: Going Beyond Omni-Channel: Moving Towards A One Customer, One Brand Mentality

Companies that are embracing omni-channel still have a long road ahead. The next phase of omni-channel is true customer centricity, where every channel is focusing on customer needs, and the channel experience virtually disappears. Our group of retail leaders will talk their challenges, opportunities and strategies for taking omni-channel to the next level.

• Moving towards a mindset where who gets the credit doesn’t matter
• Getting associates in store to talk about digital initiatives (mobile app, etc.) as consumers are highly educated when coming in-store
• Empowering associates with digital applications and getting them involved so you reward and score them based on that
• Changing the goal structure for the retail side and the P&L reporting
• Advocating internally around digital facilitating the connection for the overall transaction


Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016


16:35 Driving Engagement Thru Advanced Analytics, Segmentation And Crowd-Sourcing

Engagement starts by appreciating that people want to participate actively. It requires a commitment, a rich conversation and a deeper level of interaction than a momentary transaction on the web. What are the steps you can take to uncover the opportunities to help a consumer through their online journey, enrich the experience and ultimately generate excitement, engagement and buzz for your brand. Discover how Lenovo is doing this through Advanced Analytics, Clustering and even leveraging Crowd-Sourcing in the gaming arena.