eTail East 2016 (past event)

August 14 - 17, 2016

1.888.482.6012

Allon Caidar, CEO at TVPage
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Allon Caidar


CEO
TVPage

Check out the incredible speaker line-up to see who will be joining Allon.

Download The Latest Agenda

Main Conference Day One: Reimagining and Reinventing Retail

Tuesday, November 8th, 2016


17:15 Panel Discussion: Examining The Relationship Between Marketing And Merchandising And Increasing Traffic Conversion

Optimizing your online merchandising strategies is critical to providing an optimal customer experience. The first step is taking an internal look at how your merchandising organization is structured, and who is responsible for what. This panel walks through the relationship between marketing and merchandising to ensure you can maximize your efforts.

• Between Marketing and Merchandising , understanding who owns what in terms of content
• Learning who is directing internally on the client side- as it relates to landing pages specifically
• Discovering the efficacy of those pages by developing a detailed strategy around content
• Learning what truly moves the needle with your customers