eTail East 2016

August 14 - 17, 2016

The Sheraton, Boston

1.888.482.6012

The Next Step Into Omni-Channel Retail

Canadian BrandsCanadian Brands' Next Steps Into Omni-Channel Retail
Canadian retailers are constantly evolving, shifting their budgets and investments to build better strategies to connect with consumers across their increasingly non-linear paths to purchase. In 2015, these brands are taking the next step in building out their omni-channel experiences to delight and convert.

Produced in conjunction with OSF Global Services, Magento, and Canada Post, eTail Canada’s annual report evaluates the latest trends in omni-channel retail. This paper assesses how Canadian brands are responding to the omni-channel paradigm and what that means for their inventory management practices. The paper also explores how retail brands are innovating the in-store experience and leveraging digital marketing tools to develop a fuller picture of their customers and boost revenue.

Click on the image at left to download this exclusive report!

Executive Summary

Canadian retail brands are constantly evolving, shifting their budgets and investments to build better strategies to connect with consumers across their increasingly non-linear paths to purchase. In 2015, these brands are taking the next step into building out their omni-channel experiences. By using data to better understand their consumers, retailers can deliver tailored messages and offerings that bolster the bottom line while also improving the customer experience. Meanwhile, stores remain a critical asset, accounting for the great majority of retail revenue. However, there are new opportunities to improve cross-channel experiences by developing fresh new store formats and using new technologies to delight and convert.

What follows is eTail Canada’s annual report on trends in omni-channel retail. This paper will assess how Canadian brands are responding to the omnichannel paradigm and what that means for their inventory management practices. The paper will also explore the ways in which retail brands are innovating the shopping experience and leveraging digital marketing tools to develop a fuller picture of their customers and boost revenue.
















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